About

Proposing new rhythms for mindful individuals who don't want to drink alcohol

Life is fast — ceaseless distractions, endless choices, and constant decision paralysis.

Circadian, est. in June 2024, aspires to restore a sense of balance — an entreaty to pause, to embrace something slow, crafted from the fundamentals with deep heritage, and attuned to the moment.

The deliberate pace and profound pleasure of Japanese tea serve as a reminder of the beauty in nature, our interconnectedness, and our shared responsibility as global citizens.

A designer in Switzerland and a farmer in Japan are just one sip away from each other, each contributing to a world where mindful choices and deep connections shape a sustainable future.

FOUNDER'S STORY

Atelier spirit, kaizen consistency. And a singular devotion to Japan’s most prestigious shaded tea. Gyokuro.

Heritage through continuity

As historians and scientists, we believe the truest way to understand Japan’s sophisticated tea practice is not to skim across hundreds of leaves, but to return to one plant, again and again until it reveals all of its possibilities.

Fifteen years of single-cultivar focus

A cultivar is a genetic constant. Every autumn we deploy all of our resources to select the most fitting Gyokuro plants — underpinning the Circadian expressions. We isolate variables and subtle changes in amino acids, catechins, and aroma compounds. This precision allows us — and you our dear drinkers — to experience how purity can create phenomenally different expressions from the same DNA.

Unrushed grace

From unforgettable meals to compelling introspection, Circadian is a drinking experience that sets the tone for languorous moments to be shared, cherished, and continually returned to.

Founded on deep relationships

Our work is built on multigenerational trust — families and farmers who guide us through cultivation. They are our mentors, friends, and stewards of knowledge. With a local team in Japan and multiple visits per year, we are humbled to get the opportunity to preserve their work and share their unique contributions with the world.

Crafted in Berlin

If there’s one thing that we’d love to stay with you after reaching the end of this page, it’s this. We yearn to bring light into a culture defined by its darkness. Illuminated through German precision and Japanese inquiry, our philosophy embraces duality — dark and light. We invite you to visit our Berlin facility, and we would be delighted to introduce you to Circadian and the work that we do to improve the world around us.

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